LES BOITES
THE  ONLINE GASTROPUB

My Role:

Branding, Ux, Ui

Project Type:

Web App

A lively and character-rich gastropub known for its locally inspired menu and welcoming atmosphere needed a website that truly reflected its personality. The task was to redesign its online presence by enhancing visual appeal, user experience, and overall functionality. The goal was to create a seamless, engaging platform that captures the gastropub’s essence, draws in new visitors, and offers an intuitive browsing experience.

Defining Business Goals

Business targets

Increase sales and reservations
Boost publicity and website traffic
Build a loyal community around
the brand

User needs

Easy access to menu, events, and booking Modern, creative, and authentic design Mobile-friendly and fast experience

Deliverables

CMS with easy content updates, booking system integration SEO and fast performence, limited budget amd timline.

Research & Analysis

Conduct market research to understand the latest trends in website design for gastropubs and similar establishments.Analyze the existing website to identify its strengths and weaknesses.Gather customer feedback, if available, to support the analysis.Identify the target audience and their preferences to inform the redesign process.

Structuring the site

Labot website needed to be well structured in order to present a variety of functions and information, The site map is customised and based on the business goals and user needs which was defined while considering the hierarchy of the content to ensure easy navigation and a seamless user experience, Wire frames Overview of the main page structure and examples of subpages

website design

The Look and feel of the website are based on retro design elements, choice of colors and the design elements (patterns) are driven by the colorful offer of a "corner shop". Operating elements are visible but discreet. The typography has a retro touch without appearing old-fashioned, basic typeface is open and legible to convey an informative mood in a friendly atmosphere.