CRAFTING A PRINTING DIGITAL PLATFORM MVP

My Role:

Ux, UI, Branding

Project Type:

Web App

NOMOQ, a Swiss start-up, provides digitally printed aluminum cans with no minimum order. As a UX/UI Designer, I enhanced the user experience and brand identity by crafting a cohesive visual strategy, creating user personas, mapping user journeys, and designing low-fidelity wireframes for user-centered early-stage validation.

PROJECT SCOPE

Target Market

Beverage producers, craft brewers, and labeling for special events seeking creative, flexible, and sustainable solutions.

Objective

The goal was to create a NOMOQ platform for customizing and ordering digitally printed cans.

Deliverables

Deliverables included brand strategy, logo, web app, backend for orders, and admin panel for management.

Branding strategy

I designed a minimalist logo for NOMOQ, reflecting flexibility, creativity, and sustainability. It aligns with their mission to revolutionize custom cans, using vibrant colors and clean typography for a friendly, professional brand presence.

User Personas

Following a series of user interviews with small brewery owners and beverage brand managers, I identified two distinct user types with different goals, motivations, and pain points. These personas helped clarify user needs and informed key design decisions throughout the process.

user stories

I refined the NomoQ user story to cater to both small and large businesses, ensuring a smooth process from customization to timely delivery. Users compare products and pricing, request samples, finalize orders with clear pricing, and track production and shipping for on-time, defect-free delivery.

Sample Ordering process optimization

I started with the Sample Order Stage in the MVP to validate product quality and build trust. Users test the product before larger orders, while businesses gather feedback to refine processes. By detailing steps like artwork revisions, sample approval, and urgent orders, a seamless experience is created. A flowchart maps the user journey, and customer feedback helps refine processes for smoother bulk orders and fewer errors.

Wire frames and prototyping

I created wireframes and a prototype to map the sample ordering journey, highlighting key stages and user pain points. These tools clarify navigation, improve the experience, and support continuous improvement.

DOWNLOADING
TEMPLATES

To prepare can artwork, download the template from the website and follow the layout and submission guidelines. No sign-up is needed.